Event Explainer Animation

Event
Explainer Animation

Event
Explainer Animation

Role: Creative Direction, Script Development, Animation & Post
Partner: Kuna Films

Brief
Turn a loose, highly technical outline into a clear, engaging short film that explains Ascertia’s proposition to clients and investors.

What I did

  • Script development: invited the client to “put everything in,” then condensed the material into a tight, audience-friendly narrative with clean beats and benefits.

  • VO-led animatics: scratch VO + temp music to lock pacing, transitions, and on-screen logic before production.

  • Production: After Effects motion design with targeted C4D elements where 3D added clarity/impact.

Key responsibilities

  • Translating complex tech into plain-language visuals.

  • Information hierarchy & pacing to support the VO.

  • Shot design, typographic/graphic system, and transitions.

  • Close collaboration with Kuna Films from outline → animatic → final.

Technical highlights

  • After Effects animation & compositing

  • Cinema 4D inserts (as needed) for dimensional moments

  • VO-timed motion; light sound/VO mix integration

  • Delivery in multiple aspect ratios as required

Outcome
A concise, confident explainer that turns a hard-to-parse outline into an accessible narrative, useful for sales conversations, investor decks, and on-site demos.