Role: Lead Editor · Post Supervisor · Motion/VFX
Client / Partners: Booker (Budgens, Londis, Premier)
Scope
Monthly output across social, web, and in-store screens; high reliability, fast turnarounds, and consistent brand delivery.
Brief
Produce clear, appetizing recipe films that are on-brand, cost-effective, and easy to version for channels. Maintain reliability and quality while evolving the format when opportunities arise.
What I did
Editorial leadership: Ran a predictable monthly schedule (ingest → rough cut → stakeholder review → versioning → delivery) with backups, naming standards, and templates so anyone could jump in.
Creative development (golden phase): In partnership with a strong Digital Director, prototyped enhancements, CGI product callouts, After Effects pricing/offer systems, and hand-tracked interactions (captured with a motion device, retargeted to Cinema 4D to test a CG hand bringing offers on screen).
Invisible VFX: Frame-by-frame clean-ups (brand removals, continuity tweaks, label refreshes, plate fixes) so footage stayed usable and compliant.
Versioning at scale: Families of edits per recipe: 16:9, 1:1, 4:5, 9:16, with supers, end-slates, and retailer-specific variants.
Stakeholder comms: Single point of contact across home economist, videographer, and marketing, translating feedback into actionable change lists and protecting timelines.
Key responsibilities
Build and run the post pipeline (file hygiene, color/audio norms, render presets).
Edit supervision from first cut to final delivery; QC and sign-off process.
Brand stewardship: consistent typography, tone, and pacing across multiple retail brands.
Resource planning: anticipate busy periods, pre-build graphics/toolkits, and book freelance support when throughput spiked.
Risk mitigation: redundant backups and version control to reduce subjective churn.
Technical highlights
Editing: Premiere Pro (timelines, proxies for quick turnaround).
Motion/Finish: After Effects (templated supers, tasteful transitions, offer systems).
CGI: Cinema 4D hero inserts and product embellishments; hand-tracking → C4D rig for gesture-driven offer moments.
VFX: Paint/roto, match-move, and subtle plate clean-ups you’d never notice.
Audio: light mix/master and music curation for platform-safe levels.
Delivery: automated multi-aspect outputs with metadata/slates aligned to channel specs.
Outcome
A reliable, long-running content engine that shipped on time every month, flexing from straightforward edits to higher-concept pieces when the brief allowed. Even as creative direction evolved over the years, the pipeline I led kept quality steady, costs predictable, and brand needs met.
Note!
The examples shown here reflect my contribution during the earlier, higher-craft phase of the program. I am not involved in the brand’s present-day social/video output; current content is produced independently by the client.