Role: Lead 3D Artist / Creature Look-Dev & Rendering
Client / Partner: Golin London, PA Consulting

Brief
Help express PA’s new platform "Bringing Ingenuity to Life" with striking visuals that embody revolutionary (not incremental) innovation by showing how biology informs robotics, sensing, networks, and materials science. Deliver assets that can be adapted across global print and digital ATL, events, and sales collateral.

What I did

• Concept alignment: mapped each species to a tech analogue (e.g., octopus dexterity ↔ soft robotics; swarming ants ↔ distributed networks; bioluminescent fish ↔ low-signal sensing).

• Creature look-dev: sculpted/assembled forms; authored physically plausible materials (chitin, skin/SSS, scales, membranes); tuned stylisation to remain brand-cohesive across six species.

• Lighting & composition: crafted hero frames with negative space for copy and logo lockups; produced portrait/landscape/square/vertical variants for OOH, web, social, and presentations.

• Delivery system: supplied layered EXR/TIFF, alpha and utility AOVs, “clean” plates, and type-safe crops so Golin’s team could build out the wide campaign.

Technical highlights
Cinema 4D for assembly; Octane for spectral/SSS materials, displacement, fog/volumetrics (underwater); procedural detail and instancing for swarm cues; color-managed pipeline for print + digital.

Outcome
A cohesive visual language—six hero creatures plus a toolkit of variants, that let the campaign pair bold imagery with thought-provoking prompts to invite audiences into an ingenious mindset.