Elusiv, Crypto App Launch Film

Elusiv,
Crypto App Launch Film

Elusiv,
Crypto App Launch Film

Role: Creative Direction, UX-informed UI Animation, Edit & Audio
Client: Elusiv (startup)

Brief
Create an engaging product film that explains what the app does, why it matters, and how it feels to use—optimized for web and social.

What I did

  • Storyboard collaboration: partnered with marketing to map the narrative and align UX flows (onboarding → key actions → outcome/CTA).

  • UX assist: recommended small UX tweaks (state clarity, empty/loading/error states, affordance cues) so the film and the product story felt consistent.

  • Design handoff: imported Figma panels/components; organized variants for motion.

  • UI animation: built interactions, micro-interactions, and transitions in After Effects to feel crisp and native.

  • Post & finish: editing, sound design, and mastering for a polished, launch-ready deliverable.

Key responsibilities

  • Narrative structure across hero → features → proof/CTA.

  • UX-aware motion grammar (timing, hierarchy, focus control, discoverability).

  • Accessibility-minded contrast/legibility and platform-safe areas.

  • Multi-aspect planning and cut-down strategy for web/social.

Technical highlights

  • Figma → AE pipeline (layered exports, component variants, vector preservation).

  • After Effects for UI animation, 2.5D moves, and compositing.

  • Audio: SFX kit for taps/swipes/affordances; final mix for platform loudness.

Outcome
A clear, punchy product story that demonstrates real UX, nails the value props, and feels on-brand, ready for landing pages, investor decks, and paid social. This got over 20k on linkedin alone.