Panasonic Multishape Campaign

Panasonic Multishape
Campaign

Panasonic Multishape
Campaign

Role: Lead Motion Designer / VFX & CGI Integration
Partners: Hamblin Imagery (creative, edit, sound design, final mix)

Brief
Deliver hero shots featuring Panasonic MultiShape with precise tracked CGI components integrated into live-action, consistent with the campaign look.

What I did

  • Supplied tracked CGI assets for on-set integration.

  • Troubleshot at speed on shoot day: removed light-box reflections, painted out tracking markers/lines, and cleaned the studio floor & stray set artifacts.

  • Re-aligned the device to talent performance for believable airflow/action sync.

  • Matched the graded plates by grading CGI elements and compositing them back into the shot.

  • Delivered a widescreen master plus 15+ variations highlighting different attachments.

Key responsibilities

  • Tracking & matchmove: robust solves for stable CGI placement.

  • Cleanup & paint: removed light-box reflections behind the subject; painted out tracking markers and a persistent line across shots.

  • Performance alignment: repositioned the device relative to the actor’s mouth for correct timing/sync when blowing on the shaver.

  • Roto & integration: edge mattes, defocus/aberration, and grain to sit the CGI naturally.

  • Look continuity: graded CGI to match the graded plates; balanced speculars and micro-contrast.

  • Versioning: authored one widescreen film and 15+ cut-downs to showcase the modular heads/uses.

Technical highlights

  • Camera tracking & object tracking

  • Marker/line removal (paint, frame-blend, patching)

  • Reflection suppression & plate prep

  • CGI look-dev alignment to graded plates

  • Compositing, relighting tweaks, and final grain/film response

Outcome
Seamless, on-brand shots where CGI and live-action read as one, resolving shoot-day issues without reshoots and enabling a clean hero master plus a robust set of social/placement variations.